This feature is included in the Scale pricing plan. It is not included in the Launch and Grow plan. If you would like to upgrade your subscription plan or learn more about the different pricing tiers we offer, please visit Sawyer subscription plans and features here.
Use our integration to connect your site to Google Analytics to track visitors and conversion on your widget. When you add Google Analytics to your widget and your website, you can take advantage of cross-domain tracking.* This allows you to understand how users are interacting with your website and Sawyer widget. NOTE: Universal Analytics (UA) is no longer supported by Google. Please reference Google Analytics 4 (GA4) integration and documentation.
To get started, you’ll need a Google Analytics account.
Add your Google Analytics tracking ID
- Navigate to My Account Menu
- Click Settings
- In the Google Analytics field, enter the tracking ID for your site. For help finding this ID, see Google's documentation.
It can take up to 24 hours for your site data to populate in Google Analytics.
If you use Google Analytics (GA4) to track events and conversions, you’ll be able to see how your widget and website are performing.
- Users: A user is a unique individual that goes to your website. You’ll be able to see the user’s location, where their visit originated, and in some cases demographic information.
- Visits: A visit is a standard regarding web traffic. You can use this to see how many people are visiting your widget.
- Events: An event is a predefined action taken on the widget or website. An example of this is a “page_view” which is triggered/counted for each webpage that the user opens or is redirected to.
Checkout Events and Reporting
- Items Viewed: Items are the “products” that you sell on your site or widget such as Activity names or Gift Cards.
- Items Added to Cart and Items Purchased: Events that get tracked to see if specific items were added to cart or purchased. This helps you understand your checkout funnel and if people are abandoning part way through.
- Item Revenue: The amount of revenue generated at time of purchase for a specific item/product.
- Checkout Conversion: This will show you when an order was placed.
- Page paths and screens: The page paths will show the URL path of the webpage on which Google Analytics is tracking the user or events. Screens refer to the specific page title.
- User acquisition channels: The channel from which the user got to the website/widget. This is sometimes referred to as “traffic source” and includes Direct (i.e. when a user types in your website’s URL) and Organic Search (i.e. when a user finds your website by clicking on a link from a search engine like Google).
If there is an issue with a report or any data that you feel may be missing in Google Analytics, please send an email to email@example.com.
*Note: although cross-domain tracking can be an amazing tool for your business, it's not expected to completely match other reports and data sources. Some data may not be tracked by Google depending on a user’s browser settings and blockers as well as things like VPN use.