Tips to keep your business up to date online during COVID-19
Google has adjusted to the time we are in to provide new features that are meant to help small businesses inform and update their customers with the most up-to-date information.
Use helpful Google My Business COVID related features
At the bottom of the logged-in homepage for Google My Business you will find the Stay Connected during COVID-19 box. You can use these features to communicate changes with customers who find you on Google.
Add an update to show that you offer online classes.
Google will allow you to link to your online class schedule if you are now offering online classes. To add a link, click Update service availability. This will allow you to communicate that you're open and what kind of services you offer. Press Done to save these updates.
Add a link to gift cards
If you offer gift cards, you can link out to them on your Google My Business page. Click Get support from customers to place a link to the gift card page of your widget. If you need help finding this link or setting up gift cards, please reach out to firstname.lastname@example.org.
Make posts about any changes to your business using Google Posts. You can use this feature to keep your customers up to date with any ad hoc changes to your business during COVID-19 by posting a COVID-19 status. Now, when you make a post on Google my business, you are met with a COVID-19 update option where you can update your customers and link out to a CTA of your choosing.